The General Mills Doughboy Challenge is a 5k marathon that has been held in Murfreesboro, TN for a few years now. This year I (Diametric Designs) was asked if I could design the postcard announcement that would be mailed out to a list of past participants and some interested new comers. I was given a past design and some other previous collateral pieces but was told this year they wanted something more stylized and colorful.

Previous Doughboy Challenge Design

So I did my usual process of reviewing the client provided materials. Followed by a brainstorming session. Then it came to me. I wanted to have the Doughboy incorporated into the race. I mean after all it is the Doughboy Challenge. I just had this mental image of all the runners competing against the Doughboy. I’m sure this would make an entertaining YouTube video if I could video tape the thoughts in my head.

Below I have the first proof and then the final version approved for print. Which one is your favorite?

Doughboy Challenge Proof 1

The first proof, front of postcard

The first proof, back of postcard

Doughboy Challenge Approved Final

Final Design, Front of postcard

Final Design, Back of postcard